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    We connect business, data & technology to shape what's next.

    naawa is a business consultancy that helps leadership teams make better decisions on strategy, data, AI and growth.

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    Latest
    AI & Technology · Study

    Wealth Buys AI Adoption. AI Adoption Buys Job Anxiety.

    GDP per capita explains how intensively a nation uses AI — and AI usage itself, not income, is the strongest predictor of how anxious its workforce is about losing jobs to it.

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    Media & Entertainment · Case
    How Clustering Unlocks Scalable Growth for Entertainment
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    Financial Services · Case
    The Challenge of Improving the Banking Customer Experience in Social Media
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    AI & Technology

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    Education · Article
    Teachers Have Already Decided What to Delegate to AI. Their Institutions Haven’t.
    October 22, 2026
    AI & Technology
    The Risk Isn’t That AI Collapses. It’s That Every Company Starts Deciding the Same Way.
    AI & Technology
    The Value of Artificial Intelligence
    Real Estate
    Machine Learning Applied to the Real Estate Industry

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    01Strategy & TransformationShape the future of your business.02Data & AnalyticsTurn data into business intelligence.03AI & TechnologyMake intelligence work for your business.04Growth & Commercial ExcellenceTurn business opportunities into growth.

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    About Us

    naawa means the root, the origin of things

    Derived from the Yaqui language of northwestern Mexico, the word perfectly captures this work: before recommending any action, one must thoroughly understand the origin of the results.

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