June 13,2024 |Business Transformation | Technology


by José A. Miranda

Changing Business Models to Drive Revenue Growth.


Artificial Intelligence (AI) is significantly impacting business models across several industries and markets, bringing about transformative changes and creating new business opportunities by making data-driven decisions. Here are some ways in which AI is influencing business models:

  1. Automation and Efficiency: The value of Technology.
  • AI enables automation of repetitive tasks, allowing businesses to improve operational efficiency.
  • Streamlining processes through AI-driven automation reduces costs, errors, and time, contributing to overall productivity gains.
  • AI-driven automation reduces the need for manual labor, leading to cost savings.
  1. Data-Driven Decision Making: The value of Digitalization.
  • AI processes vast amounts of data quickly, extracting valuable insights to support better decision-making.
  • Businesses can make more informed and data-driven decisions, leading to improved strategies and outcomes.
  • AI enables fuel real time data quickly through the entire process, extracting valuable insights to support better decision-making.
  1. Innovation, Personalization and Customer Experience: The value of Customer First.
  • AI helps analyze customer behavior and preferences to deliver personalized products and services.
  • Chatbots and virtual assistants powered by AI enhance customer interactions, providing real-time support and improving overall customer experience.
  • Businesses can use AI to analyze market trends and create new products, services and innovative solutions that meet evolving customer needs.
  1. Business Forecasting and Consumer Patterns: The value of Predictive Analytics.
  • AI algorithms can predict trends, customer behavior, and market changes, helping businesses anticipate demand and make proactive decisions.
  • Predictive analytics aids in inventory management, reducing excess stock or shortages.
  1. Business Model Transformation: The value of Anticipating Consumer Needs.
  • Some businesses are undergoing fundamental transformations in their business models due to AI.
  • Subscription-based models, platform-based models, and as-a-service offerings are becoming more prevalent as AI enables new ways of delivering value.
  • AI facilitates the elimination of intermediaries within the value chain, which it makes much more efficient the relation “company-consumer”.
  1. Human Resource Management: The value of identifying People-Company Needs.
  • AI tools are used in recruitment, employee performance evaluation, and workforce management, enhancing HR processes.
  • AI-driven tools help in identifying skill gaps and providing targeted training for employees.
  • AI-process implementation enables to identify new compensation opportunities for employees.

Therefore, AI is reshaping traditional business models, so embracing it is becoming a strategic imperative for businesses looking to stay competitive in today’s rapidly evolving landscape by driving company revenue growth.


José A. Miranda is Managing Partner at Naawa.

Copyright © 2024 Naawa Consulting. All rights reserved.

Download the full article in PDF here:

“We want to become the best valued partner to our clients based on helping companies to lead sustainable growth by inspiring talented challenging minds.”